About us >

About us

Babyfy's aim, life + baby simplifyed, is to simplify and clarify the whole new world of options that become apparent when you become a parent or a parent to be. Having a baby, no matter if it is your first, second, third or more, is one of the most significant and influential events of your life. It affects every aspect of your life and life style, your work, your family, your relationship with your partner right down to the car you drive and the kind of holiday you take.

Babyfy is an independent information site. We are completely impartial and not affiliated to any brand, manufacturer or retailer. We are not trying to sell you anything, our goal is simply to make things a little bit clearer, to bring together and offer insightful information on the choices available (of which there are now so many) when it comes to baby related products and services. The site will allow you, parents and parents to be, to learn, review, share and create content relating to baby products and services.

Products are listed and professionally reviewed. You will be able read authoritative reviews, see what other parents thought of any particular product and share your experiences with other parents and parents to be by reviewing any product yourself.

Our aim is also to be a central hub for all baby related services, antenatal classes, yoga classes, hospitals, support groups, etc. Initially, we are focusing primarily on hospitals and birth units in the UK. We aim to provide as full a picture as possible when it comes to the factual information from what the C-section rate is, to whether your partner can stay the night, right down to what the traffic level is like and where you can park. We are not in a position to actually "review" the hospitals ourselves but you are! We are providing a unique platform for you to feedback ad share with others your experience of a particular hospital or birth unit whether it be ante natal care, labour or post natal care and rate your place of birth on a number of key areas. This will not only help others make more informed decisions on where to give birth but will hopefully inspire action, where necessary, to put right any wrongs. We are constantly evolving and we are eager to get your feedback. If you have anything to say, please contact us on team@babyfy.com. We hope you will enjoy the site.

The Babyfy team

Ido Pollak - Co-Founder and Chief Baby Officer

Ido is an experienced Internet entrepreneur, co founder and CTO of TheMarker.com, Israel's leading financial Media company and involved in a number of UK based Internet ventures. He also acted as strategic consultant to companies including Cable & Wireless and Mccann-Erickson. He is father to 2 baby girls and it was in his quest to find a double buggy that he hit upon the fact that no specialist website concentrating on baby product reviews existed. Ido combines his vast Internet knowledge and his experience as a father in creating his vision for Babyfy. In Babyfy he hopes to fill a gap by addressing the lack of information on the web for parents and parents to be. Ido lives in NW London and he is the father of Laura (3) and Mika (22 Months). You can contact Ido on ido.pollak@babyfy.com.

Caroline Cosgrove, Co-Founder and Head "Pram" Mistress

Caroline is a leading expert when it comes to the baby product world, as the founder of Baby Concierge, she has a profound understanding of the needs of parents and babies. Caroline founded Baby Concierge in 2002, as a nursery advisory service that helps parents-to-be select and source the right baby products. In 2007 she joined Ido to set up Babyfy.com, implementing her vision and experience in the field, to help us create the best site for parents and parents-to-be. Caroline lives in NW London and she is the mother of Juliette (6) and James (3). You can contact Caroline on caroline.cosgrove@babyfy.com.

Stephen Cohen - Baby Gear Aficionado

Stephen has had 15 years hands on experience in retailing baby products and has a unique understanding of baby equipment and today's needs of parents and parents to be. Stephen's wealth of knowledge means that he is perfectly placed to head up our product reviews section ensuring that we offer informed, impartial reviews with real substance. You can contact Stephen on stephen.cohen@babyfy.com.

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